David Dunhill 06/11/2013 Website Launch,

The challenge

We were approached by Building Link to help with their dilemma and of course we had a solution!

Building Link supply a wide range of promotional gift items, pens, pencils, rulers etc all with company logos and branding for promotional use. Over the years they have produced a number of individual websites for their extensive range of products and this was a challenge to maintain.

Firstly the designs of each of the websites were different and they wanted to bring the corporate brand across all the websites,

Secondly the existing solution was being phased out,

Thirdly, if a client wanted to purchase from different websites they had to place multiple orders.

Ansta’s solution

We built a custom made solution that enables Building Link to quickly launch multiple, fully functional eCommerce websites. The system can deploy an unlimited number of eCommerce websites from one administration control panel. From within this control panel they can add blog posts and choose which sites the articles appear on, the same with categories and products.

Building Link Slidecharts eCommerce website

 The real power of the system is a linked shopping cart and related products;

Shopping cart

Nearly all eCommerce websites have a shopping cart where you add products. These shopping carts work from sessions stored by the website on your device / computer. When you navigate around a website the session is remembered and the contents of your cart are stored until you are ready to checkout. If you navigate to a different website and start adding products to the second shopping cart, as each shopping cart is unique the products do not cross contaminate and remain on the individual websites.

Building Link required something different - products from ALL their websites needed to be stored in a shopping cart regardless of which of their websites the user was on. This functionality enabled users to browse through the different sites but only have a single place to checkout and place the order.

Related products

Many of their clients purchase different product ranges including pens, pencils and rulers. We built a facility to link related products across the multiple sites so ANY product from ANY of their websites can be linked resulting in better upsell.


Within the administration area is the facility to change many aspects of the design layout including the colours, images, banners etc. We created a global wireframe that each website uses to create the design. This results in the same layout for each site keeping the corporate brand constant but allowing colour variants to distinguish the sites from each other.

The future

We look forward to seeing the wide range of products launched by Building Link using the custom eCommerce solution we have created, there is nothing stopping them from having in excess of 100 websites, all for the cost of a single bespoke development. Now there’s financial sense!

Have a look at their websites that they have already created utilising this facility – they assure me there are many more to come (correct at time of writing!)




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