Collective Intelligence

User Experience

Web site visitors are impatient, they do not like spending hours trying to find what they are looking for and if you are thinking of making your website move on to the next stage and help with the user experience - collective intelligence is the way to go.

The information that you have already stored on your web site, like user details, their orders or any other collected data could be used to enhance the visitors experience on your web site. By analysing their browsing history on the site we could build-in features that are more relevant to them, make it more personal thus more functional.

Amazon found that it increased revenue by 1% for every 100 milliseconds of improvement. Having your products or user relevant content more optimised around what the visitor actually wants is a crucial factor to keep them on your site.

Relevant Content First

Features like Related Products could be implemented by simply grouping products in the admin area. This could be taken onto another level by displaying products that are not only related but are more applicable for the visitor. This could be achieved by analysing their browsing or purchase history.

By monitoring user actions the web site could be more personal and content relevant. Cross-referencing with another similar browsing history users on the site could extend recommendations even further. The brief is to make sure that the user gets the most relevant content first, it is very bespoke for every project and requires some data collection.

Most of the web sites store a lot of data but in an unstructured way it is simply taking up storage space. We can make it work for you and your customers. 8 out of 10 people will not return to a site after a disappointing experience, help people discover useful, new information / products quickly.