Social Network Marketing

Social Network Marketing

The social network industry is one of the fasting growing industries on the internet, so what is all the hype about and what is social networking?

Social networking is the use of social networking websites such as facebook, Twitter, LinkedIn, YouTube and flickr to spread the word virally about your product, service and business. This is done by creating a following that other individuals or companies have an interest in what you have to say and offer.

facebook has over 500 million active users with Twitter approaching nearly 200 million, all are potential clients. facebook gets more page views each month now than Google, Twitter is an excellent tool to engage with people, LinkedIn is arguably the greatest professional networking facility, YouTube provides a video platform that, if used correctly can propel your sales, especially if you need to give demonstrations of your product or service, and finally flickr is a website for photos and images, a fantastic tool if your industry is design, graphic or photographic based.

How does it work?

Let’s take facebook being the largest social network website. If you own a business page and you have a number of followers, every time you update your ‘wall’ your ‘post’ will appear on your follower’s wall. They can then ‘like’ or ‘comment’ on your post. If they do either, then your post will appear on their wall, if their follower’s like or comment then it will appear on their wall and so on – hence why facebook is described as ‘viral’. You can soon see that your message could reach thousands of people.

How to obtain a following?

Once you are on a social network website, advertise the fact by placing a link on your website, your emails, your printed material and don’t forget to invite all your friends!

What can Ansta do?

Apart from the obvious of setting up each of the platforms, we can train and advise how to use each website and other technical aspects of integration. For more information on facebook, please follow this link and/or for the other social network websites, please click here.