Add-ons

Keyword Research and Analysis

Optimise your website correctly using keywords that are most frequently used.

Overview

Before any optimisation and/or promotion is carried out on your website it is advisable to have an understanding of what phrases internet users are searching for. With Google utilising 'Google Instant' that generates suggestions whilst you type, unless you have a grasp on the actual phrases searched for or the suggestions made, you could be targeting the wrong phrases. Ansta's keyword research and analysis produces a report and suggestions of keywords to utilise in your campaigns.

The Process

• Ansta are supplied with a list of up to 10 keywords that you feel best describe your website
• A cycle of analysis starts by finding competition websites that are using the keywords supplied
• Analysis of the competition websites are made to determine additional keywords
• Once a detailed list of keywords has been obtained and irrelevant keywords removed the following analysis takes place;
• Research on the amount of searches per month (a choice of US or UK searches)
• Research on the amount of competition websites
• Generation of Keyword Effective Index (KEI) Ratio that indicates the best keywords
• Spreadsheet report of suggested keywords for consideration
• Details of Google Trends per suggested keyword

Ecommerce

For websites selling products online, placing the products in the forefront of internet searches is paramount.

Overview

Having a website that sells products is ideal, but what if the products cannot be found via internet searches. Ansta can work with your database of products and place them in many locations to enhance your product visibility and increase your sales.

Ansta can utilise product placement tools including Google Products, Shop Mania, Kelkoo, Amazon and Ebay.

Google Products

Providing a product database is available, inclusion into Google Products can be carried out. The initial set up of the coding to upload the products will be developed and utilised for ongoing updates.

Shop Mania

As per Google Products, providing a product database is available, the initial upload of products to Shop Mania can be carried out.

Please note that the submissions of products may be restricted dependent on approval and products submitted.

Kelkoo, Amazon and Ebay all have unique procedures and have an individual cost for submission dependent on your market sector. We will be happy to discuss these with you.

Ongoing Analysis and Reporting

Analysis of the product placement mainly within Google Products are advised to be carried out monthly. From this analysis Ansta can advise you on the number of impressions a product has received, number of click-throughs per product and advise on product pricing against your competition.

It is advisable to include Google Analytics with any online campaign and as an extension of this we utilise the ecommerce facility for complete tracking that can be included if required.